
X, the Moonshot Factory
Lead Industrial Designer
Concept to market
2018
As part of X, The Moonshot Factory, I was tasked with developing an aerodynamic packaging system for Wing, one capable of safely transporting goods through an entirely new delivery paradigm. The challenge extended far beyond protecting products in transit. The package needed to simultaneously satisfy the demands of the drone, the customer, and the merchant, balancing aerodynamic efficiency and weight constraints with intuitive usability and scalable fulfillment workflows. The opportunity was not simply to design a container, but to help define a new packaging archetype for aerial delivery.
Grounded in both user insights and system-level requirements, the project evolved through an intensive cycle of hands-on experimentation and rapid iteration. Material selection became a critical part of the process. After evaluating a wide range of candidates, Kraft paper emerged as a surprisingly effective solution, offering an ideal balance of structural rigidity, pliability, low weight, and prototyping speed.
This phase was defined by both volume and velocity. In the first month alone, I produced more than 100 physical prototypes, using iterative testing to quickly evaluate form, folding strategies, aerodynamic behavior, and structural performance under flight conditions. Through this process, the design evolved toward a system that was lightweight, durable, intuitive to assemble, adaptable across a variety of product types, and ultimately viable at scale.
The result was a packaging system that reconciled the demands of air, infrastructure, and human interaction, transforming packaging from a traditionally passive object into an active component of the delivery experience.






